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In portfolio management, products are treated like stock investments because this approach emphasizes the strategic allocation of resources and the evaluation of individual products based on their potential for return and risk. Just as investors analyze stocks by considering their performance, market conditions, and financial forecasts, managers assess their products by examining factors such as profitability, market demand, and competitive positioning.

By perceiving products in this way, managers can make informed decisions regarding which products to invest in, develop further, or phase out. This investment-like mentality allows for a systematic approach to managing the product portfolio, striving for a balance that maximizes overall value while minimizing risk. This parallels stock investment practices where diversification and performance metrics play crucial roles.

In contrast, the other options reflect different perspectives that are less applicable in this context. Treating products as commodities would imply a focus on uniformity and interchangeable goods, which overlooks the unique value propositions that differentiated products can provide. Viewing them as standalone entities could ignore the interconnectedness and synergistic effects products may have when managed as a cohesive portfolio. Lastly, considering them as short-term assets does not account for long-term strategic planning necessary in successful portfolio management.