Ace the CLEP Marketing Test 2026 – Market Your Skills to Success!

Mass-merchandisers typically focus on soft goods, such as clothing, because these products can be produced and sold in high volumes. The business model of mass-merchandising is centered around offering a wide variety of merchandise at lower prices by leveraging economies of scale. Soft goods are often less expensive to produce than electronics or luxury items, allowing mass-merchandisers to maintain competitive pricing that attracts a broad customer base. Furthermore, clothing and textiles are items that consumers buy frequently, making them ideal for the high-turnover strategy employed by mass-merchandisers. This approach fosters a shopping environment where customers can purchase everyday items at accessible prices, ultimately driving sales and enhancing customer loyalty.