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A general merchandise wholesaler typically offers a variety of non-perishable goods. This type of wholesaler acts as an intermediary between manufacturers and retailers, providing a wide range of products that usually do not require special storage conditions or have a limited shelf life. Non-perishable items can include household goods, electronics, furniture, and other durable goods that are not time-sensitive and can be stored for extended periods.

The inclusion of various non-perishable goods allows general merchandise wholesalers to cater to diverse markets and fulfill the needs of different retailers, making them critically important in the supply chain. Their ability to stock a broad spectrum of products enables retailers to source multiple items from a single supplier, simplifying inventory management and operations. This characteristic differentiates them from other types of wholesalers who might focus on specialty goods or perishable items.