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Question: 1 / 400

What does the Lanham Act govern?

Consumer protection laws

Intellectual property rights for trademarks

The Lanham Act primarily governs intellectual property rights concerning trademarks. Enacted in 1946, this piece of legislation provides a federal framework for trademark registration and protection in the United States. It aims to prevent consumer confusion regarding the sources of goods and services, offering legal recourse for trademark owners against infringement and unfair competition.

This act establishes the criteria for trademark registration and lays down the conditions for maintaining those trademarks. Additionally, it addresses issues such as trademark dilution and false advertising, ensuring that businesses can safeguard their brand identities in the marketplace. By doing so, the Lanham Act supports the integrity of trademarks, promoting fair competition and helping consumers make informed choices.

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Fair trade practices among manufacturers

Advertising standards across industries

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