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The jury of executive opinion technique is a method used in forecasting that relies on the collective judgment of a group of experienced executives or professionals within an organization. This approach acknowledges that these individuals possess valuable insights and experiences that can contribute to more informed predictions about future sales trends or market conditions.

By pooling the perspectives and expertise of multiple decision-makers, the jury of executive opinion allows for a more nuanced understanding of potential market dynamics, as it takes into account a variety of viewpoints and factors that may not be captured by purely quantitative methods. This technique can be particularly useful in situations where data may be limited or where market conditions are highly uncertain.

The other options, while relevant to various forecasting techniques, do not align with the essence of the jury of executive opinion. For instance, quantitative data forecasting relies on statistical methods rather than subjective insights. Reviewing past sales data focuses strictly on historical performance without incorporating expert opinions. Machine learning algorithms leverage computational power and data analysis rather than human judgment to make predictions.