Ace the CLEP Marketing Test 2025 – Market Your Skills to Success!

The function of a major accounts sales force is primarily to sell directly to large accounts. This specialized sales team is dedicated to managing relationships and transactions with significant clients or organizations, often referred to as major accounts. These accounts typically require a tailored approach due to their size, complexity, and the importance of maintaining strong long-term relationships.

Major accounts often have unique needs and demands that differ from smaller customers, necessitating a focused effort from the sales team. The sales force engages in understanding the specific requirements of these accounts, providing personalized service, and building trust over time. This proactive relationship management is crucial for ensuring customer satisfaction and loyalty, which can lead to repeat business and larger contract opportunities.

In contrast, selling to the general public is more mass-market oriented, while focusing solely on online marketing strategies would not involve personal interactions required in major account management. Conducting promotional events, although valuable, is not the primary function of major accounts sales force, which is centered around direct, relational selling to large clients.