Ace the CLEP Marketing Test 2026 – Market Your Skills to Success!

A regularly unsought product is one that consumers do not actively seek out but recognize the need for it regularly, often due to its nature or the circumstances in which it is consumed. Business insurance perfectly fits this definition, as companies acknowledge the need for insurance to protect against potential risks, yet purchasing it is not part of their regular shopping behavior.

In contrast, computers, groceries, and laptops are examples of products that consumers actively seek out and consider as part of their everyday purchases. Groceries are a necessity that people typically plan for and buy regularly, while computers and laptops are advanced forms of technology that individuals often research and shop for, reflecting a proactive buying attitude rather than a recognition of a need that is regularly unsought.