Ace the CLEP Marketing Test 2026 – Market Your Skills to Success!

The type of advertising that effectively highlights the advantages of a product over competitors is comparative advertising. This advertising strategy explicitly compares a company's product or service to that of a competitor, showcasing the strengths and unique features of the advertised product. By drawing direct comparisons, it aims to persuade consumers that the highlighted product is superior in some way, whether through quality, price, features, or benefits.

Comparative advertising can be particularly effective in crowded markets where consumers have many choices and need clear differentiation. It generally provides specific claims about the competitors’ products, making it easier for potential buyers to understand the value proposition being presented.

In contrast, the other types such as indirect competitive advertising do not openly compare products but rather suggest quality or value without naming competitors. Promotional advertising focuses more on sales promotions, discounts, or incentives rather than competitive advantages. Reminder advertising serves to keep the brand top-of-mind among consumers but does not provide comparative information or advantages. These distinctions clarify why comparative advertising is the most relevant answer for showcasing a product's advantages over its rivals.