Ace the CLEP Marketing Test 2025 – Market Your Skills to Success!

Question: 1 / 400

What is product-bundle pricing?

Pricing products separately

Setting one price for a set of products

Product-bundle pricing is a strategy where a business sets one price for a set of products that are sold together as a package. This approach allows companies to provide a perceived value to customers, making it more attractive for them to buy multiple items at once rather than purchasing each item separately. By bundling products, businesses can often increase sales volume, clear out inventory, and enhance customer satisfaction. This pricing method capitalizes on the idea that consumers see greater value in buying a collection of products for a single price, which can also lead to cross-promotion of products that might not sell as well on their own.

Other pricing strategies, such as offering discounts on bulk purchases or dynamic pricing based on demand, serve different purposes and target different consumer behaviors, but they do not specifically convey the concept of bundling multiple products together under a single price point.

Get further explanation with Examzify DeepDiveBeta

Offering discounts on bulk purchases

Dynamic pricing based on demand

Next Question

Report this question

Download CLEP Marketing Practice Exam PDF Study Guide
Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy